The climate and geographical position of Southeast Asia is an ideal condition for coffee cultivation. Moreover, regional coffee culture and expertise in coffee production have contributed to a thriving coffee industry in ASEAN.

Some Southeast Asian countries have become "big men" in coffee exports such as Vietnam, Indonesia and Laos.

Meanwhile, Thailand also continues to attract business and investment due to growing demand for coffee.

In addition, the Philippines is determined to revive its coffee industry to target niche markets and serve growing domestic demand for specialty coffee.